Wednesday, December 26, 2012

the year that was.

Yay! So many happy fun things happened in 2012 and we're so greatful for all of the amazing opportunities that were handed to us. In one year the brand has suffered from immense growing pains and has gone places we couldn't have dreamed.
So to recap here are some of the things that we have accomplished, created and loved in 2012.

- we celebrated our first birthday!
- many amazing stores Australia wide now stock casper&pearl
- we launched the 'Sisterhood of the Travelling Shorts' campaign which saw our 'Traveller' shorts be worn on high profile fashion bloggers and raise funds for the National Breast Cancer Foundation.
-  we launched our Instagram channel and gained over 11,000 followers (one of them being Rhianna herself)
- we launched our 'Are We There Yet' S/S collection which sold out online over night, and was stocked in some pretty amazing stores like Globalize and Karibu Boutique.
- we set off on a journey to Brisbane and successfully showcased our pretty pieces at an upcoming designer fashion show.
- we opened up a happy online store on our offical website
- we shot our first lookbook and seasonal campaign with the amazing Sarah Davies whom we fell in love with!
- we launched in New York City in an amazing little boutique in SoHo.
- we were featured in Girlfriend Magazine and some other rad publications!
- we made our day-dreams come to life.

in 2013 we continue our journey of love, passion, creativity and dedication. Here is a little sneak peek of what's to come.
- we turn two years old
- we launch casper&pearl in stores in Canada and New Zealand.
- the exciting launch of our A/W 2013 'Secret Garden' collection
- more travelling, designing, inspiring and being inspired. 

A huge thankyou to all of our loyal fans, customers, readers, lovers, stockists and muses. We couldn't be where we are without all of your support.
Wishing you a very Merry Christmas and a Happy New Year

Lots of love from the c&p girls,

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Tuesday, December 11, 2012

MODERN LEGACY x casper&pearl

This year saw us launch the 'Sisterhood of the Travelling Shorts' campaign where one pair of our pink one-size-fits-all 'Traveller' shorts were sent around Australia to our favourite fashion bloggers. The calibre was high, the outfits were gorgeous and the notes were heart-felt. We're so happy with the outcome of the campaign and how much we've raised so far for the National Breast Cancer Foundation. These shorts are still on sale in our online store and 100% of profts are donated. This image and letter are definitely one of our favourites, by Kaitlyn of Modern Legacy.

Please give back and have a fun new pair of shorts to say thankyou!

Lots of love from the c&p girls,

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Tuesday, November 27, 2012

november in instagrams.

We can't believe how fast this amazing year has past, and how many lovely things have come and gone. Here is a little sneak peak of some of the pretty things we got up to on the adventure that is casper&pearl! Follow us on Instagram to see these images first on @casperandpearl and @staceyhendrickson

Lots of love from the c&p girls,

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Friday, November 23, 2012

casper&pearl girls are such lovely creatures.

A sweet collection of some of our favourite photo entries in our Summer Photo Competition so far. Aren't casper&pearl girls such lovely creatures?

Lots of love from the c&p girls xx

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Friday, November 16, 2012

sisterhood of the travelling shorts.

Francesca from Opinion Slave, Gabby from GPVS, Charmaine from Heart + Bleecker

So much love to the latest fashion bloggers who took part in our 'Sisterhood of the Travelling Shorts' campaign! We are so delighted by the lovely feedback we've been receiving, and can't wait until we sell them all so we can see the difference it can make. You can purchase our 'Traveller' shorts from 100% of profits are donated to the National Breast Cancer Foundation, nothing better than guilt-free shopping sprees!

Lots of love from the c&p girls,

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Wednesday, November 7, 2012

sweden loves casper&pearl.

We love recieving cute customer photos from our Swedish customers! Here is one of our favourites so far, we're going to have to make a quick trip up to meet all of you beautiful girls in person. So much love to you all.

Lots of love from the c&p girls,
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Friday, November 2, 2012

october in instagrams.

What an amazing month it's been at casper&pearl! October saw us travelling off to the sunny state of Queensland for the Upcoming Designer Fashion Show. We were so happy with the turn out and how many supporters came to watch our parade, so thankyou to all of those who came. We also sent off some casper&pearl goodies to the Jenner sisters which was quite an amazing feeling! So many exciting things planned over the last months of 2012, make sure you follow us at @casperandpearl to see our Instagram uploads.

Lots of love from the c&p girls,

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Sunday, October 28, 2012

Upcoming Designer Showcase.

Last Friday we set off to the sunny state of Queensland to take part in the Upcoming Designer Showcase! We had such an amazing time getting to know some of QLD's best models and fashion labels. Ten of our latest looks were strutted down the runway amongst designs by Niki Teljega, Saucy Rose, Eva Q and many more! It was such an honour to take part in such a prestigous event, and thanks so much to all of our supporters who came!

Lots of love from the c&p girls,

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Monday, October 15, 2012

the faces of c&p.

We caught up with the S/S c&p girls and quizzed them on style, summer and what it feels like to be the faces of our label!

What makes you a c&p girl?
Meg: c&p is feminine, sweet, summery, youthful and caring which reminds me a lot of myself. I love soft colours and all things floral!

Geneva: I'm a c&p girl because their clothing is my idea of perfection; sweet summer dresses and beautiful floral prints are what I want to wear all year round.

What's your ideal outfit for a hot summers day?
Meg: Soft textiles that feature floral patterns and pastel colours. Pieces with lace detailing keep it fun, feminine and sweet.

Geneva: Something feminine, floral, and maybe a little bit flirty.

How does it feel to be one of the faces of c&p S/S?
Meg: Super exciting! It means I get sneak peeks of upcoming styles and collections. It’s also amazing that I am partly representing a highly developing, popular and successful clothing line. I had someone approach me on the street and asked me if I did the modelling for the new C&P range which felt pretty cool!
Geneva: I feel so blessed. The c&p brand makes me feel feminine and pretty. I'm so happy to represent such an amazing clothing line as we come into another beautiful Australian summer.

What's your favourite casper&pearl piece?
Meg: I love the 'Traveller' Shorts, the idea of sending 100% of profits made to the National Breast Cancer Foundation is something quite amazing as it is helping those in need. Most of all they are very pretty and perfect for summer.

Geneva: Without a doubt, the 'First Love' bustier is my favourite c&p item. My pale pink bustier with lacey shoulder straps is so sweet and easy to match with anything, while my floral one is cute and fun to wear, and a just a little bit attention grabbing.

Lots of love from the c&p girls,

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Sunday, October 7, 2012

'Sisterhood of the Travelling Shorts'

The 'Sisterhood of the Travelling Shorts' campaign was launched last month and so far we've been able to raise hundreds of dollars for the National Breast Cancer Foundation. These shorts are available from for $60, and 100% gets donated.
The campaign was inspired by the story 'The Sisterhood of the Travelling Pants' where a magical pair of jeans were sent around to four different friends during their summer with handwritten notes about what amazing adventures they got up to in them. There is something so magical about this story and about how a piece of clothing can make you feel so special and bring girl friends together. One pair of our 'Traveller' shorts have been on a journey around Australia between some of our favourite fashion bloggers, where they styled it to their liking, snapped up some pictures and wrote us a little note about what they got up to that day they wore them. And to make this story even better, the shorts are one size fits all! Talk about magical!  

A casper&pearl girl cares about the world around her and lives passionately!

Lots of love, the c&p girls xx

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Tuesday, October 2, 2012

september in instagrams.

Yay! What a month it's been at the c&p HQ! We finally launched our 'Are We There Yet' S/S collection which featured our 'First Love' bustier (which sold out overnight) and our new 'Heart Breaker' bustier. We've also picked up some exciting new stockists in Auckland NZ and Manhattan in NY which are soon to be announced! We couldn't be happier with how fast our tiny little brand is growing and here's a little re-cap in photos from our Instagram channel! You can follow us here on @casperandpearl. It must be worth it; Rihanna is even following us and liking our photos!

Lots of love from the c&p girls,

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Tuesday, September 25, 2012

first love.

WOW. We put up 100 of these pretty little things online on last night and they have all sold out already in less than 12 hours! We're completely over whelmed with how much love we've been recieving, it warms our little hearts and makes it all so worth it.

Lots of love from the c&p girls,

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Sunday, September 16, 2012

to market, to market.

Yay for the Spring time! We've been waiting months and months to get back into the market scene with our new summer stock. We had alot of fun meeting our customers and spreading the word about casper&pearl. Incase you couldn't make it, here are some pretty pictures of our wonderful day.

Lots of love, the c&p girls xx 

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Monday, September 10, 2012

'Sisterhood of the Travelling Shorts'

We're bouncing around the office with excitement and anticipation to launch our newest campaign, 'The Sisterhood of the Travelling Shorts'. This is something special that we have been working on for months and months and it is just such an amazing feeling to finally share it with you all.
This campaign has such a huge place in our hearts and more than anything we'd like for it to succeed so we can raise as much money as possible for those who are battling breast cancer. 100% of the profits gained from the sales of these cute little pink shorts will be donated to the National Breast Cancer Foundation and you can purchase them from for $60 at 6:00pm tonight!

A casper&pearl girl cares about the world around her and lives passionately!

Lots of love, the c&p girls xx 

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Saturday, September 1, 2012


We recently shot our first seasonal campaign for A/W 2013, and what an exciting adventure it's been so far! Although the launch of this collection is months away, we caught up with the casper&pearl girl for A/W 2013 and asked her a few questions. This sweet, brown-eyed beauty is the epitomy of the c&p girl, with her long wild hair and fun bubbly personality! We not only love to design beautiful clothing for you're wardrobes, but we also love to tell stories through each collection and stand for something more. Which is why it was so important to us to find the perfect girl which embodied all that casper&pearl stands for. Get to know this fresh face a little bit more!

Please introduce yourself.
I'm Sarah Davies, I'm 14 years old and I'm with Finesse Models Australia.

What did being chosen as the A/W 2013 casper&pearl girl mean to you?
It was very exciting for me as I love the label and the clothes are just the sort that I like to wear!

What is your favourite piece in the A/W 2013 collection?
I love the 'Lennox' dress and the 'Kershaw' jumpers! I also love the 'Wallflower' dress with the floral embroidery in the front.

Favourite fashion labels?
I love casper&pearl, Finders Keepers, Cameo and Mink Pink!

What's been the most exciting experience so far in your modelling career?
Definitely the casper&pearl shoot, it was so much fun! 

Where do you see yourself in five years?
Hopefully still modelling! And I'd like to study medicine at Uni.

Decribe your style in three words.
Fun, girly and cute.

Lots of love from the c&p girls xx

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Tuesday, August 28, 2012

instagram love.

Hello beautiful casper&pearl girls! It was just one month ago when we were thanking you for 7,000 followers on our Instagram channel @casperandpearl, and in just a matter of weeks we've reached 9,000+, crazy right! August was a huge month for us, it saw us shooting our first lookbook for a/w 2013 and we've picked up some amazing world wide stockists which will all be revealed soon! We also launched our online store and put up some pretty little pieces. And now were so excited to see what September will bring!

Lots of love from the c&p girls,

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Thursday, August 23, 2012

interview on oh my gilded.

When she was younger, Stacey Hendrickson dreamed of floaty picnic dresses, cute bustiers and pretty pastels. The Adelaide beauty brought casper&pearl to life in 2011 and just one year on the brand has gained a huge following, especially in the social media world, which has led to her dress being featured on Teen Vogue along with sending garments to cute-as-pie singer, Lisa Mitchell (I adore her!). The label's aesthetic is flirty, girly and whimsical, embodying every girl's dreams in the form of incredibly beautiful handmade clothing!

casper&pearl recently wrapped up shooting the lookbook for their transeasonal A/W 2013 collection, '
Secret Garden' and as with all of their clothing, the collection promises to capture the hearts of girls everywhere. 'Secret Garden' is bright colours aplenty along with their signature adorable little dresses and shorts as well as seeing the brand branch out by featuring a number of black pieces as well as knitwear - what more could a girl want?!

The lovely designer of
casper&pearl, Stacey (the beauty above), was kind enough to share some of her inspirations behind the brand and the new collection!

omg: How old were you when you started casper&pearl?
c&p: I launched casper&pearl fresh out of high school when I was eighteen, but it was a long time coming before that! 

omg: Where does the name casper&pearl originate from?
c&p: I'm really inspired by the innocent and girly nature that c&p radiates, so I named the brand after my childhood best friend and I (everyone used to call me Casper because of my pale skin). Pearl used to live across the road from me and we would play every day in flowery fields and have tea parties, which is what I like to imagine girls do when they wear the brand.

omg: Describe casper&pearl in three words. 
c&p: Imaginative, feminine and fun!

omg: What or who are your biggest inspirations?
Most of my inspiration walls are plastered with vintage photos from the 70's and 90's, Valentino and Chloe, art and nature. 

omg: What's the inspiration behind the upcoming A/W 2013 collection, 'Secret Garden'?
c&p: For this collection I took inspiration from the story ‘Secret Garden’ by Frances Hodgson Burnett. I was really inspired by floral embroidery, which is featured throughout the collection with flowers that I hand drew. With each collection I really love to tell poetic stories and have hidden meanings; for me this range is a metaphor for how I grew this brand from the ground up out of basically nothing, and I’ve really enjoyed watching it blossom and grow into something so beautiful and appreciated.

omg: Describe the ultimate casper&pearl girl.
c&p: Free-spirited, passionate and happy.

omg: If you could choose anyone to wear your clothes, who would it be?
c&p: I would love to see casper&pearl being worn by Isabel Lucas, Alexa Chung or the Jenner sisters! A girl can dream.

omg: If you weren't designing, what would you be doing?
c&p: Maybe graphic design or photography. I love marketing too! But this way I get to do all four and I love every minute of it! 

omg: What is your most treasured item in your wardrobe?
c&p:My grandma passed down some beautiful clothing to me from the 70s, I cherish them too much to even wear out! Or my faux fur vest, I never take it off!

omg: What are your aspirations for casper&pearl?
c&p: My dream has always been to make somebody’s favourite brand, and if I can do that then I’ll be happy. I would also love to see c&p being sold in more stores across Australia and NZ!

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Tuesday, August 21, 2012

daisy chain dreams.

(top image: casper&pearl 'Daisy Chain' dress in white available from our online store and shoes thanks to Style Tread, bottom image: inspiration photo from

We're too excited about shooting and getting ready to launch our first seasonal collection, 'Secret Garden' for A/W 2013 that we decided to let you buy one of our favourite pieces a little bit early (just about six months early, no biggy) This pretty little number, the 'Daisy Chain' dress, is $149.95 plus postage and is available exclusively in our brand spankin new online store.

Lots of love from the c&p girls,

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Saturday, August 18, 2012

behind the scenes.

We've been working very hard on our first seasonal collection for A/W 2013 'Secret Garden' and it's been so hard to keep it all to ourselves until the launch early next year. So we just had to share some beautiful behind the scenes images from our lookbook shoot we had on Tuesday. We chose the most beautiful girl from Finesse Models named Sarah Davies to represent this range and we're so happy with the results! Enjoy these pretty photos to get you a bit excited. If you own a boutique and would like to pre-order the range email us at

Lots of love from the c&p girls xx

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Sunday, August 5, 2012

last days of summer.

If you only had a few days left of Summer how would you spend them? Fanny from spent her last days frolicking through the flowery fields of her home town in Sweden and stopping to smell and pick flowers. Luckily for us she caught this beautiful moment on film and sent it through to us. Although we feel for our sweet swedes for losing their summer, we can't be happier to be getting it back in Australia! Only a few more weeks until the launch of our new spring collection which features the 'First Love' bustier above, they will be online at so make sure you register your details on our website to get in first.

Lots of love from the c&p girls xx

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Monday, July 30, 2012

instagram love.

Hello pretty c&p girls! Are you following us on Instagram yet? We're just about to hit 7,000 followers so we thought we would gather up some of our favourite snaps from the month of July and share them with you. A day working for casper&pearl is a day full of passion, creativity and happiness so we love to give you loads of pretty glimpses of what's going on in our office! There are lots of exciting things happening in the month of August so make sure you search @casperandpearl and become our newest follower.

Lots of love from the c&p girls xx

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Saturday, July 28, 2012

sweet swedish summer.

We have been receiving so much love from Sweden these last few months, we've been getting so many orders and new customers it's just incredible! There is definitely something in the water over there as each girl is just as sweet and beautiful as the next and Frida Grahn is no exception! How amazing are these photos that she took for her blog wearing our 'First Love' bustier, we are just in awe. These photos make us so excited for the hot summer sun, and even more excited to launch our newest bustier collection which will be online in just a matter of weeks! And what would our newest collection be without an exciting competition to go with it? Stay tuned, you're not going to want to miss out. Enjoy the rest of your weekend pretty girls.

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Monday, July 23, 2012

loz bugitti.

We just love seeing photos of our lovely customers in their favourite casper&pearl pieces, especially when their as beautiful and creative as these! Very talented blogger from Sydney, Loz Bugitti photographed and styled this shoot of Keelin wearing the orange c&p floral headpiece (mixed with other headbands) and she looks impeccable! Don't you agree? We think she really captured the innocent nature of the casper&pearl girl!

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Wednesday, July 18, 2012

IZE Magazine Shoot.

We were recently approached by an amazingly talented photographer named Demi Cambridge to feature one of our 'First Love' bustiers in a photo shoot, and we are in love with the end results! The series, which will be featured in IZE Magazine this September, told a story about a girl frolicking in between rural roads, sunflower fields, old shacks and through the roads of Texas and Killarney. The beautiful model Shelby Bourke from BUSY models depicts the casper&pearl girl in this editorial, she appears so free-spirited and adventurous! This bustier will be available to purchase from our brand spankin new website very soon!

Photographer: Demi Cambridge
Model: Shelby Bourke
Styling: Natalie Davis
Clothing: casper&pearl 

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Tuesday, June 26, 2012

casper&pearl girls.

'The casper&pearl girl never really grew up, she never really wanted to. The only thing that grew was her long braided hair and the flowers in her garden. Her inner beauty and free-spirited nature shined through her sun kissed skin. She is passionate about life and inspired by everything around her.'

We absolutely adore our customers! Here at c&p we're creating more than just garments and pretty pieces to hang in your wardrobe. We're creating a world of love, creativity and happiness where girls can dress in our creations and feel great about themselves. Each and every customer is a part of our brand just as much as the creator herself! We love to see how each girl styles their favourite c&p piece to make it their own, these are some of our favourite photos that we've collected over the last few months. Send any photos you have to or tag #casperandpearl on Instagram!

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Tuesday, June 19, 2012

Upcoming Designers Showcase

We're getting so excited for the Upcoming Designers Showcase in Brisbane this coming October! Tickets are nearly sold out, have you purchased yours yet? A night of amazing emerging Australian labels, delicious drinks on arrival, goodie bags, live music and entertainment, not to mention that you'll be the first to see our A/W 2013 collection.
Just email Niki at to purchase your tickets, $20 for second row, $15 for standard tickets! We'll see you on the 19th of October!

Lots of love,
c&p xoxo

Saturday, June 16, 2012

i don't know where.

We just stumbled across this adorable photo of Christina from 'I Don't Know Where' in her Penny Lane dress! Her photos are so creative and lovely, definitely worth a click!
This dress is no longer available, but we have very similar pieces coming for this Spring!

Lots of love,
c&p xo

market stall.

We've been oh so busy sewing up lots of spring goodies for you all, which has made us day dream about our next market stall for the summer time! We're hoping to travel around Australia to all of the little markets we've heard so much about, are there any lovely markets you'd like to spot us at? We'd love to hear from all of you!

Enjoy some of our favourite photos from our first ever stall at Gilles Street!

Lots of love!
c&p xo